Campaign URL Builder

Now that you've integrated Google Analytics into your link, you're going to want to tag the URL with the proper GA tags in order to track all of the data flowing into Google Analytics. Instabio provides a specific Google Analytics URL builder to make this process fast and easy.

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Detailed explanation and example of each of the campaign parameters.

1.Campaign Source (utm_source) Required.

Use utm_source to identify a search engine, newsletter name, or other source.

Example: Google, Facebook, Twitter, Email, Marketing, etc.

2.Campaign Medium (utm_medium)Required.

Use utm_medium to identify a medium such as email or cost-per-click.

Example: cpc

3.Campaign Name (utm_campaign)Required.

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

4.Campaign Term(utm_term) Used for paid search.

Use utm_term to note the keywords for this ad.

Example: running+shoes

5.Campaign Content (utm_content)

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink